Since 2015, we’ve worked with GEICO to embed the brand in the gaming community. In 2018, our biggest year yet, we gave amateur gamers the opportunity of a lifetime: the chance to take on the professionals. At PAX East, we hosted a “Joes vs Pros” Hearthstone competition with GEICO Gaming, pinning eight professional gamers against 64 amateurs for the chance to win a piece of the $10K pie.
Thousands of people crowded around to watch in-person, while more than 30K gamers streamed the action live online. In fact, thanks to the tournament, GEICO Gaming became the fastest-growing Hearthstone stream on Twitch in April 2018. In the end, we saw more than 16.4MM minutes watched. We’d say that’s a win.