Short of becoming a character in your favorite video, perhaps the next best way to experience an imaginary world is to live it. We provided this fantasy to 40K Comic-Con goers by bringing Assassin’s Creed to life, transforming the streets of San Diego into Victorian England.
For three days, fans could engage with an American Ninja-like course, complete with replica streets of London and cosplayers. More than 40K-square-feet allowed participants to reenact a leap of faith in real life (a well-known game play move), and experience the world and sounds of Assassin’s Creed first-hand. Parties, VIP experiences, and an extensive PR campaign completed the Assassin’s Creed Syndicate Experience.