Dubai, United Arab Emirates – 6th December 2018 – The Washington DC-based Brand Experience agency RedPeg has launched in the Middle East as part of their expansion plans.

Under a new partnership, RedPeg Middle East will join the stable of marketing and media businesses that belong to W Ventures. This includes out-of-home media specialist Hypermedia LLC, digital content and integrated solutions Digitall LLC and digital printing, installation and maintenance experts Printlink LLC. W ventures has also partnered with Rely Industries FZCO since 2004.

In the US, RedPeg have created brand experiences for clients ranging from the Government of Texas to tech giant Amazon. To promote the game Assassins Creed at Comicon, RedPeg turned the streets of San Diego into a huge Victorian London assault course for fans.

CEO Brad Nierenberg who founded the award-winning independent agency 23 years ago said: “We are delighted to offer our services to clients across the MENA region as we see huge potential here for true brand experiences. Events are typically one-off passive displays of information, but we produce unique, immersive, interactive customer experiences that really engage people and leave a lasting impact.”

RedPeg ME will be led by newly appointed Managing Director Ghada El-Kari who has held senior marketing and communications positions at Tiffany & Co., Porsche and Promoseven Weber Shandwick.

El-Kari commented: “I am delighted to become part of the RedPeg team as it is a unique proposition for the region. Our process is a marriage of creativity and data enabling us to create brand experiences that always lead to tangible business results. We believe that deeper engagement leads to better sales.”

W Ventures Chairman and CEO Habib Wehbi said: “We are delighted to welcome RedPeg ME to our family of brands and see it as the perfect fit to our group that can now confidently provide a single solution that ranges from concept to build to promotion.”

RedPeg ME will service clients from all industries, including government and retail, and will offer their unusual twist on everything from large-scale experiences to small-scale product launches. For inquiries contact: Ghada El-Kari at or call +971 (4) 2454 655.

RedPeg ME will be based in Boutique Offices, Media City, Dubai, in the W Ventures group headquarters.


About RedPeg
RedPeg is an independent brand engagement agency based in Washington D.C. and Dubai, UAE, who create experiences that delight, inspire, and instantly make an impact. Through insight-led strategy, RedPeg ensure that fleeting moments become long-lasting memories and that these memories resonate with their clients and their audiences. RedPeg gets the need for measurable ROI and KPIs and for upward curves in sales and social numbers. RedPeg achieves those, while also remaining focused on creating experiences that leave lasting impressions. It’s simple really. RedPeg makes it mean more and has been since 1995.

About W Ventures
As a visionary holding company, W Ventures elevates businesses to new heights and success. With a diverse investment portfolio, they have united several key companies combining their strengths and services to ensure their place in the market as leaders. Their companies branch across Media, Advertising & Marketing, Industrial Manufacturing and Financial investments and cater to the MENA region while being based in the United Arab Emirates.