Hello from the team at RedPeg Middle East. We thought you might like to know a bit more about our genesis, so here goes.
There’s an old saying which states that two heads are better than one. Although visually that would be a rather unpleasant sight, we do think there’s a lot of truth in that. We also think that destiny, the right place at the right time and taking calculated risks have major roles to play in life, and most certainly with our new partnership.
In 2017, W Ventures set out on a global hunt to find the right partner to join its growing portfolio of companies.
They were specifically looking for an agency that was entrepreneurial at its core, fully understood the needs of brands, proactively embraced creative and meaningful brand engagement on and offline and featured an off-the-chart culture that permeated every aspect of their work hard/play hard ethic. Enter RedPeg and the birth of a match made in brand experience heaven.
RedPeg is an award-winning independent brand engagement agency that’s been collaborating with some of the U.S.’s biggest brands for 23 years. The two companies genuinely seemed destined to work together given that RedPeg was looking for the right opportunity to take its winning formula abroad and W Ventures was looking for an agency that would complement its heavily focused print, fabrication and media company portfolio.