Call it what you like: Cause Related Marketing, Charity, Philanthropy, Giving Back…

For us, caring is part of who we are and what motivates us to do better and to make it mean more. Whether it’s partnering with local organizations quarterly, uniting to deliver our annual fundraising event for pediatric cancer research (Chance for Life), or just giving someone the space and the confidence to openly share their feelings at the office, caring definitely sits at the top table for us.

While the ratio of men to women is fairly even at RedPeg, as of 2017, there were no employee resource groups set up to specifically encourage company diversity or open dialogue between female colleagues. In an effort to support our inclusion efforts, we created Women of RedPeg (WoR) to further internal and external mentorship of today and tomorrow’s female marketing leaders. Perhaps above all, though, we created WoR to provide a safe space to share everything from innovative ideas to conflict with colleagues.